The 5th Biannual Leadership Symposium of the Management Student Association featured a talk by AJ Gerritson, founding partner of 451 Management. There were about 40 students in attendance, and also attending were Senior Associate Dean Bruce Logan and Lesley University’s Legal Counsel Shirin Phillip. Professor Robert McGrath introduced the speaker. AJ Gerritson is a marketing expert. He spoke on the topic of building your identity, since that is the brand people look at. His discussion of the three step process for doing this got the students thinking. Gerritson is a very motivational speaker with many successes in marketing. He encouraged students to be creative and take control of their life. Overall, it was a great opportunity for students to get world class advice from a well-respected CEO. This event was a success for the Management Student Association, and attendees learned a lot from it.